3D product configurators for made-to-order manufacturers

Let customers build it before they buy it.

We design and build real-time 3D configurators for your website. Customers shape, see and price your product themselves, so your sales team gets confident orders instead of quote requests that go nowhere.

  • Fixed-price proposals
  • Pilot live in 3–4 weeks
  • 3D modelling in-house
3.6 m
CladdingNatural larch
RoofApex
Windows
1
Total illustrative price£9,650

The problem

Made-to-order products are hard to buy online. So customers don’t.

A customer who can’t picture the finished product hesitates, shops around, or sends a vague quote request. Your team then spends hours turning it into a price, and most of those quotes never close.

Today

“Request a quote”

  1. 01Browses photos of someone else’s order
  2. 02Sends a quote form with half the details
  3. 03Your team chases measurements and options
  4. 04A quote arrives days later. The customer has gone quiet.

Days of back-and-forth per enquiry

With a configurator

“Here’s exactly what I want”

  1. 01Designs their own product in 3D, on any device
  2. 02Watches the price update with every choice
  3. 03Sends you a complete, buildable specification
  4. 04Your team confirms an order instead of chasing one.

A priced, qualified order in minutes

94%

higher conversion rate for products with 3D or AR content than for products without.

Shopify merchant data, 2020

67%

of B2B buyers prefer a buying experience without a sales rep. They want to configure and price it themselves.

Gartner, 2026

24/7

your configurator keeps designing, pricing and qualifying orders while your team is off the clock.

Evenings and weekends included

What it does for you

It’s not about 3D. It’s about selling more, with less friction.

A configurator closes the gap between “interested” and “ordered”. Here is what that means for a made-to-order business.

01

More orders from the traffic you already have

Buyers who can see and price the exact product they want commit sooner. No waiting for a quote, no guessing what it will look like.

02

Enquiries that arrive ready to quote

Every request lands with the full specification, dimensions and price, so your team confirms orders instead of chasing details.

03

Only buildable options, every time

Your manufacturing rules are built in. Customers can’t configure what your workshop can’t make: fewer errors, fewer remakes.

04

The obvious modern choice

While competitors send PDFs and quote forms, your customers are designing in 3D on your website. That is hard to forget.

The team behind the studio

Built on years of shipping real-time 3D for demanding clients.

Our team comes from games, XR and interactive 3D for global brands, where performance is judged frame by frame and launch dates don’t move. That experience goes into every configurator we build.

12+
years of combined real-time 3D, XR and games experience
50+
projects built across games, XR and interactive 3D
9
platforms shipped on, from the web and mobile to headsets

Our team has built for

UPSVU.CITY plus global consumer brands, healthcare and education organisations we can’t name publicly.

Brands and organisations our team members have delivered for during their careers.

Shipped on

  • Web (WebGL)
  • iOS
  • Android
  • Meta Quest
  • Pico
  • HoloLens
  • Magic Leap
  • Roblox
  • PC

What we build

Everything your configurator needs to sell, not just to spin.

Beautiful 3D is the start. What makes a configurator pay for itself is what happens around it: pricing, rules, hand-off and the data you get back.

  • Real-time 3D

    Rotate, zoom and inspect every detail, smoothly, on any modern phone or laptop.

  • Made-to-measure sizing

    Parametric models rebuild instantly to your customer’s exact dimensions.

  • Materials & finishes

    Timbers, colours, glass and metals rendered true to life.

  • Live pricing & rules

    Your price list and manufacturing rules, applied with every click.

  • Quote & order hand-off

    The finished spec goes to your inbox, CRM or checkout, with a PDF.

  • Save & share

    Customers save a design and send it to their partner, architect or builder.

  • View in your space (AR)

    Customers place the product at real size through their phone camera.

  • CMS & analytics

    Change options and prices yourself, and see which options actually sell.

Works with the website you already have. One snippet to embed, styled to match your brand.

  • WordPress
  • Shopify
  • WooCommerce
  • Webflow
  • Magento
  • Custom sites

Who we build for

If you make it to order, it belongs in a configurator.

We specialise in manufacturers whose products are configured to measure, where options, materials and prices change with every order.

How we work

From first call to a live configurator in weeks, not quarters.

A fixed-scope process built around one idea: prove the value quickly, then scale what works.

  1. 01

    20 minutes · free

    Discovery call

    Tell us about your product, your options and how you quote today. We’ll tell you honestly whether a configurator will pay off.

  2. 02

    One page · one price

    Fixed-price proposal

    A clear scope, a fixed price and a timeline with milestones. No hourly billing, no surprises, no obligation.

  3. 03

    3–4 weeks

    Pilot, live on your site

    We model your product and build a working configurator for one product line, in front of real customers.

  4. 04

    Ongoing

    Scale and improve

    Roll out your full range with pricing, CMS and integrations. Then we keep it fast, current and improving.

Start with a free call

Your first step costs nothing but twenty minutes.

Why Experts3D

Games-grade 3D, built by people who ship.

Experts3D is a UK studio that brings real-time 3D engineering and in-house 3D art together, on our own configurator engine. Here is what that means for your project.

  • Fast on every device

    We come from games, where every millisecond counts. Your configurator loads quickly and stays smooth on a mid-range phone, not just a designer’s laptop.

  • 3D art under the same roof

    No 3D models? We build optimised, realistic models from your CAD files, drawings or photos. No outsourcing, no hand-offs.

  • Our own configurator engine

    We don’t start from zero. Rendering, pricing rules, sharing and AR are already built, so your budget goes on your product, not on plumbing.

  • You talk to the builders

    No account managers. The people on your discovery call are the people who design and build your configurator.

Why a specialist

Three ways to get a configurator. Only one gets you all of it.

Off-the-shelf platforms are quick if your product fits their templates. Web agencies build great websites. We do the part in between: real-time 3D, built around your product.

CriteriaExperts3DConfigurator platformsGeneral web agencies
Built around your product and rulesYes: Every option, rule and price is yoursPartly: Within the platform’s templatesPartly: Possible, rarely their specialism
Smooth on a mid-range phoneYes: Games-grade performance, tested on real devicesPartly: Varies with the platform and productNo: Real-time 3D is rarely in-house
3D modellingYes: In-house, from CAD, drawings or photosPartly: Often extra, or do it yourselfNo: Usually outsourced
How you payYes: Fixed project price, optional care planPartly: Ongoing subscription, often per productPartly: Day rates, open-ended
Your brand and customer journeyYes: Fully custom, inside your own websitePartly: Themed within limitsYes: Fully custom
Time to a live pilotYes: 3–4 weeksYes: Fast, if your product fitsPartly: Varies

Pricing

Fixed prices. Start small, scale when it pays.

Every project is quoted at a fixed price before we start. Begin with a pilot on one product line, prove the return, then roll out your full range.

Production

Your full range, ready to sell.

from£25,000

Live in 6–12 weeks

A complete configurator for your whole range, with accurate pricing, your manufacturing rules and the integrations that turn designs into orders.

  • Your full product range and options
  • Accurate pricing and manufacturing rules
  • Save, share and PDF specifications
  • Quote, CRM or checkout integration
  • Content management for options and prices
  • Analytics on what customers configure
Discuss a full build

Platform & Care

Fast, current and improving.

from£600/ month

Ongoing

Hosting, monitoring and continuous improvement, so your configurator keeps selling as your range and your customers change.

  • Hosting, monitoring and uptime SLAs
  • New products and options added for you
  • Performance tuning and A/B testing
  • Priority support from the people who built it
Discuss ongoing care

We recommend starting with a pilot. Full pricing, add-ons and an ROI calculator

FAQ

Questions manufacturers ask us.

Something we haven’t covered? Ask us on a free call, or email info@experts3d.com.

How much does a 3D product configurator cost?

A pilot on one product line starts from £6,000. A full production configurator typically costs £25,000 to £75,000, depending on how many products and options you have, how complex your pricing rules are, and which systems it connects to. Every project has a fixed price, agreed before we start.

How long does it take?

A pilot is usually live in 3 to 4 weeks. A full production configurator takes 6 to 12 weeks. Your proposal includes a fixed timeline with clear milestones.

We don’t have 3D models. Is that a problem?

Not at all. 3D art is done in-house: we build optimised, realistic models from your CAD files, technical drawings, or photos and measurements of your products.

Will it work with our website?

Yes. The configurator embeds into WordPress, Shopify, WooCommerce, Webflow or a custom site with a single snippet, styled to match your brand. We can also host it on a subdomain if that is easier.

Will it be fast on phones?

Yes, and we take that seriously. Our background is games and real-time 3D, where performance is non-negotiable. Every configurator is built to a performance budget and tested on mid-range phones, not just powerful laptops.

Our product is complex. Can a configurator handle it?

Complex products are where configurators pay off most. Dependencies between options, size limits and pricing rules are all built in, so customers can only design what you can actually make.

Can we update products and prices ourselves?

Yes. Production configurators include a simple content management system, so your team can change options, prices and availability without calling us.

What happens after launch?

You can run the configurator yourselves, or join our Platform & Care plan: hosting, monitoring, updates, new products and ongoing improvements for a fixed monthly fee.

Who owns the configurator?

Once the project is paid for, your product data, 3D models and branding are yours. The configurator runs on our engine, which we license to you, so you benefit from every improvement we make without paying to rebuild the basics.

What if a customer’s device can’t display 3D?

Every configurator has a fallback, so older devices still see images of the configured product and can send a quote request. Nobody is turned away.

Let’s put your product in your customers’ hands.

Book a free 20-minute call. We’ll look at your product and how you quote today, and tell you whether a configurator will pay for itself. No obligation, no sales script.

On the call you’ll get

  • An honest answer on whether a configurator will pay off for your product
  • A rough scope, timeline and price range
  • Ideas you can use even if you never hire us

You’ll speak with the people who would build your configurator.